WHY WE SUCCEED
We utilize our R.O.S.E.™ formula on every account to ensure maximum results.
R= Research.
1. You. What is your USP, what sets you apart, who are you targeting and what are your most pressing needs?
2. Current marketing strategy, what has worked, what hasn’t.
3. Current identity & branding.
4. 5 P’s. We’ve taken the traditional model with 4 P’s of marketing-
Product, Price, Place (distribution methods), Promotion and added P.R.
5. SWOT. Strengths, Weaknesses, Opportunities, Threats.
O= Objectives.
1. What do you want to accomplish in 1 year, 5 years, 10 years?
2. In the end, what should your marketing and advertising really do? Bring customers in? Get them trying, buying or smiling?
S= Strategic Plan.
1. Branding (USP, positioning statement, tagline/motto)
2. Identity. (re-haul, re-launch, or re-instate?)
3. Marketing Strategy (who, what, why, where, how)
4. Promotion (Advertising/P.R.)
E= Execution and Evaluation.
1. Start to finish, we’ll handle it all.
2. Evaluate the success, results and future hurdles.


